Physiotherapy session
About Us

Get To Know Us

At Joint Initiative, we don't just treat your symptoms. Our main goal is to give you the tools you need to make a full recovery.

Our Story

Joint Initiative Physiotherapy

At Joint Initiative, we believe your recovery should be a joint effort between you and your physio. Our aim is to provide a thorough, one-on-one appointment to assess your specific needs, map out a real plan for your recovery, and update that plan as you progress to help you reach your best possible result.

We specialise in helping people recover from pain and sports-related injuries, while also supporting those who want to enhance their physical performance and prevent injury.

Our treatment plans deliver a holistic model of care that combines expert hands-on therapy with targeted rehabilitation and education, giving you the tools, strength, and confidence to take full control of your movement.

Accessibility is a fundamental aspect of our practice. We believe high quality care should be provided at accessible rates, ensuring that everyone in Norwich can access the treatment they need. That is why we keep our rates affordable and offer fast appointment availability with no long wait times.

Joint Initiative Physiotherapy clinic
Matt Joslin - Physiotherapist

BSc (Hons)

Physiotherapy

Head Physiotherapist and Director

Matt Joslin

BSc (Hons) Physiotherapy, MCSP | HCPC Registered & Chartered Physiotherapist

Matt combines a lifelong passion for sport with a genuine commitment to helping others, inspiring him to seek a career in musculoskeletal physiotherapy. Having played football, tennis and other sports throughout his life, Matt understands the demands of physical activity and the importance of effective rehabilitation.

His professional journey has included working with a professional football team, delivering on-field care and rehabilitation at an elite level. He has also treated athletes at major sporting events, such as ultra-marathons and tennis tournaments, gaining hands-on experience with a wide range of injuries and their effective recovery.

Beyond the sporting arena, Matt has worked across public and private healthcare settings in areas such as orthopaedics, neurological rehabilitation, intensive care, paediatrics, and community health. This broad experience has shaped his holistic rehabilitation philosophy, ensuring that every client receives care that is comprehensive, evidence-based, and tailored to their unique goals.

Our Philosophy

Own Your Recovery

At Joint Initiative Physiotherapy we don't just focus on symptoms, we empower you with the tools you need to recover fully and feel comfortable in your movement. Through hands-on treatment, education, and personalised exercise programs, we aim to support you on your journey back to movement, performance, and confidence.

Personal Connection

We believe in building genuine relationships with our clients. You're not just a patient - you're a partner in your recovery journey.

Goal-Focused Care

Every treatment plan is tailored to your specific goals, whether that's returning to sport, reducing pain, or improving daily function.

Empowerment Through Education

We equip you with the knowledge and tools to take charge of your health, ensuring long-term success beyond the clinic.

Our Clinic

Modern Facilities for Your Recovery

We use the latest technology and evidence to give you the best proven care available. From our equipment to our clinic layout, our space is entirely designed around enhancing your recovery.

Clinic entrance
Exercise equipment
Clinic door

Ready to Start Working Together?

Book your appointment and experience the difference of personalised, expert physiotherapy care.

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