Healing in Partnership, Performance Redefined

At Joint Initiative Physiotherapy, we build a partnership between physiotherapist and client to deliver holistic and personalised rehabilitation. Our approach focuses on hands-on treatment, exercise, education, and empowerment to support long-term recovery and performance.

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By all definitions, Matt is a real pro. He runs his practice with positivity, expertise, and attention to detail. In just the assessment session, he helped to pinpoint my issue and mapped out a plan for rehabilitation; I left equipped with an exercise plan for the next few weeks and a renewed sense of real confidence regarding my injury rehab. 5 stars mate. Thank you.

Five yellow stars representing a five-star rating.

— Javi F.

I first visited Matt for a sore shoulder and neck from horse riding and had a sports massage which was amazing. Matt listened to my concerns and was very professional. I have now started physio and after 2 sessions already feeling much better. I would recommend Matt for anyone dealing with pain.

— Dee L.

Testimonials

About Us

At Joint Initiative Physiotherapy, our mission is to provide high-quality physiotherapy that is accessible to everyone and at a fair price. We specialise in helping people recover from musculoskeletal and sports-related injuries, while also supporting those who want to enhance their physical performance and prevent injury.

We don’t just focus on recovery- we empower our clients with the tools they need to take charge of their health. Through hands-on treatment, education, and personalised exercise programs, we aim to support every client on their journey back to movement, performance, and confidence.

Our Story

Our Location

Joint Initiative Physiotherapy is located at The Union Building, 51-59 Rose Lane, Norwich, NR1 1BY, with convenient access and parking.

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Our Services

Physiotherapy

Physiotherapy helps you recover from injury, reduce pain, and move better through tailored treatment plans. Using hands-on techniques, personalised exercises, and expert advice, we help you build strength, restore function, and get back to performing at your best in sport, work, and everyday life.

Deep Tissue & Sport Massage helps relieve muscle tension, reduce soreness, speed up recovery, and improve how your body feels and performs. It’s ideal for athletes and anyone experiencing tightness or fatigue, using targeted techniques to boost circulation, release deep tension, and keep you moving comfortably.

Deep Tissue & Sport Massage

Sport & Kinesio Taping

Sports and kinesio taping support injured or overworked muscles and joints while allowing full movement. Each application is tailored to reduce pain, improve stability, aid recovery. This will help you perform confidently, prevent strain, and stay active.

Cupping Therapy

Cupping therapy uses gentle suction to release tight muscles, improve circulation, and ease deep tension. It’s a great option for relieving stubborn stiffness, supporting recovery after training, and enhancing overall mobility. Ideal as a standalone treatment or combined with physiotherapy for a deeper, longer-lasting release.

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Stay Connected

Whether you're an athlete, gym-goer, or simply dealing with tight muscles, deep tissue and sports massage can play a key role in keeping your body moving well.

Sports massage isn’t just for elite athletes, it’s for anyone who wants to mo

Last week, Glow Run Club hosted us for a collaboration🤸

We held a seminar before the run to speak about injury prevention and answered any queries from the runners about injuries and race days. Afterwards, we led a runner-specific warmup routine.

Struggling with pain or injury? At Joint Initiative Physiotherapy, we offer one-to-one physio, hands-on treatment and personalised recovery plans to get you moving confidently again 🤸&zwj;♂️

From sports injuries and joint pain to back, neck and ner

Tennis elbow pain doesn't always come from tennis 🎾

If you've got pain on the outside of your elbow that flares up with gripping or lifting, these stretches can help reduce discomfort.

Stretching should feel gentle, not painful. If pain keeps com

Meet your physio 👋

Matt Joslin combines a passion for sport with personalised physio to help clients recover, move better and perform at their best. With experience in elite sport and a broad healthcare background, Matt provides personalised care t

Spending hours at your desk? Small changes in your setup can make a big difference to how your body feels 💪

If sitting at your desk brings on neck, shoulder, and back pain, it doesn't have to be normal. Joint Initiative Physiotherapy offers expert

Move Better Mondays 🤸&zwj;♂️ - follow along for weekly tips to help you move smarter, recover faster and train stronger!

Visit our website for more information about us and to book your appointment today💪
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#physio #sportphysio #physiotherapy

Welcome to Joint Initiative Physiotherapy!

🏃&zwj;➡️ We're a sport and musculoskeletal physiotherapy practice based in Norwich, UK

Follow along for expert advice, rehab tips and a behind-the-scenes look at how we help you get back to what you love

Follow us on Instagram, Facebook and WhatsApp for clinic updates, special offers, collaborations, and important announcements. We also share exercise and health tips to help you stay strong and injury-free. Feel free to contact us through our socials- We’re always happy to help!

Professional Memberships & Compliance

All physiotherapists at Joint Initiative Physiotherapy are HCPC registered and CSP members, and we are registered with the ICO as a data controller.