Healing in Partnership, Performance Redefined

A physiotherapist sitting at a desk during an interview or consultation with a patient. The physio is holding a tablet or clipboard and the patient is facing him, partially visible from the side. The room has framed diagrams and an X-ray on the wall.

At Joint Initiative Physiotherapy, we build a partnership between physiotherapist and client to deliver holistic and personalised rehabilitation. Our approach focuses on hands-on treatment, exercise, education, and empowerment to support long-term recovery and performance.

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A physiotherapist with short brown hair, wearing a green and navy sports shirt with a white collar, crossing his arms, with tattoos of wings and symbols on his left arm, standing against a plain beige wall.

Woman sitting on an examination table undergoing physical assessment with a physiotherapist assisting her, in a medical or physiotherapy office.

By all definitions, Matt is a real pro. He runs his practice with positivity, expertise, and attention to detail. In just the assessment session, he helped to pinpoint my issue and mapped out a plan for rehabilitation; I left equipped with an exercise plan for the next few weeks and a renewed sense of real confidence regarding my injury rehab. 5 stars mate. Thank you.

Five yellow stars representing a five-star rating.

— Javi F.

I first visited Matt for a sore shoulder and neck from horse riding and had a sports massage which was amazing. Matt listened to my concerns and was very professional. I have now started physio and after 2 sessions already feeling much better. I would recommend Matt for anyone dealing with pain.

— Dee L.

Testimonials

At Joint Initiative Physiotherapy, our mission is to provide high-quality physiotherapy that is accessible to everyone and at a fair price. We specialise in helping people recover from musculoskeletal and sports-related injuries, while also supporting those who want to enhance their physical performance and prevent injury.

We don’t just focus on recovery- we empower our clients with the tools they need to take charge of their health. Through hands-on treatment, education, and personalised exercise programs, we aim to support every client on their journey back to movement, performance, and confidence.

About Us

A room set up for a medical or therapy session, featuring a massage or examination table in the center, a vintage sofa against the wall, framed artwork and photographs on the walls, a small bookshelf, a large exercise ball, a desk with a potted orchid, and warm lighting from lamps and a chandelier.

Our Story

Our Location

Joint Initiative Physiotherapy is located at 77 Newmarket Road, Norwich, NR2 2HW, with convenient access and parking.

White brick building featuring a blue front door and large white columns at the entrance. The building number 77 is displayed above the door and on the balcony railing.

Contact Us

Our Services

Physiotherapy helps you recover from injury, reduce pain, and move better through tailored treatment plans. Using hands-on techniques, personalised exercises, and expert advice, we help you build strength, restore function, and get back to performing at your best in sport, work, and everyday life.

Physiotherapy

A woman standing on a step while a physiotherapist assists her with resistance bands attached from his hand to her knee, in an indoor setting with anatomical charts on the wall.

Acupuncture and dry needling use fine needles to release tight muscles, reduce pain, and promote natural healing. These techniques help relieve tension, improve circulation, and speed up recovery from issues like muscle knots, sports injuries, headaches, and chronic pain, making them an excellent addition to physiotherapy.

Acupuncture & Dry Needling

A person receiving acupuncture in the arm from a medical professional wearing black gloves.

Deep Tissue & Sport Massage helps relieve muscle tension, reduce soreness, speed up recovery, and improve how your body feels and performs. It’s ideal for athletes and anyone experiencing tightness or fatigue, using targeted techniques to boost circulation, release deep tension, and keep you moving comfortably.

Deep Tissue & Sport Massage

Person receiving a massage on their leg from a massage therapist wearing black gloves, with a bookshelf and floral sofa in the background.

Sports and kinesio taping support injured or overworked muscles and joints while allowing full movement. Each application is tailored to reduce pain, improve stability, aid recovery. This will help you perform confidently, prevent strain, and stay active.

Sport & Kinesio Taping

A person in sports attire sits or lies on a medical examination table, while another person applies blue kinesiology tape to their thigh.

Cupping therapy uses gentle suction to release tight muscles, improve circulation, and ease deep tension. It’s a great option for relieving stubborn stiffness, supporting recovery after training, and enhancing overall mobility. Ideal as a standalone treatment or combined with physiotherapy for a deeper, longer-lasting release.

Cupping Therapy

Electrotherapy uses gentle electrical stimulation to reduce pain, calm irritated tissues, and support healing. Techniques like TENS, IFT, and EMS help decrease inflammation, relax tight muscles, and improve movement. It’s a comfortable, effective option to enhance your recovery alongside hands-on treatment and exercise.

Electrotherapy

Person undergoing a medical procedure with electrodes attached to their thigh, connected to a device for nerve conduction testing.

Find out more

Booking

Stay Connected

Last week, Glow Run Club hosted us for a collaboration🤸

We held a seminar before the run to speak about injury prevention and answered any queries from the runners about injuries and race days. Afterwards, we led a runner-specific warmup routine.

Struggling with pain or injury? At Joint Initiative Physiotherapy, we offer one-to-one physio, hands-on treatment and personalised recovery plans to get you moving confidently again 🤸&zwj;♂️

From sports injuries and joint pain to back, neck and ner

Tennis elbow pain doesn't always come from tennis 🎾

If you've got pain on the outside of your elbow that flares up with gripping or lifting, these stretches can help reduce discomfort.

Stretching should feel gentle, not painful. If pain keeps com

Meet your physio 👋

Matt Joslin combines a passion for sport with personalised physio to help clients recover, move better and perform at their best. With experience in elite sport and a broad healthcare background, Matt provides personalised care t

Spending hours at your desk? Small changes in your setup can make a big difference to how your body feels 💪

If sitting at your desk brings on neck, shoulder, and back pain, it doesn't have to be normal. Joint Initiative Physiotherapy offers expert

Come take a tour of our practice with us! 🤩🏋&zwj;♂️

Find the Joint Initiative Physiotherapy practice on 77 New Market Road. This location is easily accessible from several bus stops along New Market Road. There is parking on the premise, as well a

Move Better Mondays 🤸&zwj;♂️ - follow along for weekly tips to help you move smarter, recover faster and train stronger!

Visit our website for more information about us and to book your appointment today💪
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#physio #sportphysio #physiotherapy

Joint Initiative Physio believes that quality physiotherapy shouldn't be out of reach. We've set our fees to make quality physiotherapy affordable for everyone because your recovery matters 🏃&zwj;➡️

📆 Bookings are open- swipe to view prices and ta

Joint Initiative Physio is here to support your recovery journey and help you perform at your best 💪

Your recovery is in your own hands- and we're here to guide you every step of the way 🤸

📍 Based in Norwich, Norfolk
📆 Book via WhatsApp or thr

Welcome to Joint Initiative Physiotherapy!

🏃&zwj;➡️ We're a sport and musculoskeletal physiotherapy practice based in Norwich, UK

Follow along for expert advice, rehab tips and a behind-the-scenes look at how we help you get back to what you love

Follow us on Instagram, Facebook and WhatsApp for clinic updates, special offers, collaborations, and important announcements. We also share exercise and health tips to help you stay strong and injury-free. Feel free to contact us through our socials- We’re always happy to help!

Professional Memberships & Compliance

All physiotherapists at Joint Initiative Physiotherapy are HCPC registered and CSP members, and we are registered with the ICO as a data controller.